If iTunes 1 was a revolution, iTunes 4 was a bloody coup. What otherwise would have been a point update with a few minor playback improvements, AAC encoding and network sharing, iTunes 4 would have barely been noticeable without the addition of a new member to the "Source" sidebar: Music Store. A first-of-its-kind shopping experience that blew the roof off the industry and turned a thorn into a rose, the iTunes Music Store brought 200,000 high-quality songs from BMG, EMI, Sony Music Entertainment, Universal and Warner under one fully searchable, completely legal roof.
Album artwork, one-click purchasing, in-apps video and a mostly unrestrictive DRM all for less than $1 a track. A million tracks were sold in the first week; four months later it surpassed 10 million. Along the road to the milestone 100 millionth download, however, Apple took iTunes 4 in a decidedly different direction when it rolled out the second generation of its store. Determined not to duplicate its prior proprietary mistakes, Apple didn’t renege on its promise to deliver the iTunes Music Store to Windows users by year’s end--and certainly didn’t skimp on the goods. A near-identical port of its award-winning iApp made its way onto PCs in October 2003 with a streamlined, expanded store (Mac users called it iTunes 4.1).
With a 28-month upgrade path, version 4 stayed on desktops longer than any other iTunes release, gaining a slew of new features before retiring to digital graveyard: iMix, Party Shuffle, Apple Lossless, Podcasting, AirTunes, iPod photo and shuffle, and the European and Asian Music Stores all made their debuts under the iTunes 4 umbrella. Half a billion songs and 10 updates later, Apple had established itself as the undisputed king of the digital music domain.
Album artwork, one-click purchasing, in-apps video and a mostly unrestrictive DRM all for less than $1 a track. A million tracks were sold in the first week; four months later it surpassed 10 million. Along the road to the milestone 100 millionth download, however, Apple took iTunes 4 in a decidedly different direction when it rolled out the second generation of its store. Determined not to duplicate its prior proprietary mistakes, Apple didn’t renege on its promise to deliver the iTunes Music Store to Windows users by year’s end--and certainly didn’t skimp on the goods. A near-identical port of its award-winning iApp made its way onto PCs in October 2003 with a streamlined, expanded store (Mac users called it iTunes 4.1).
With a 28-month upgrade path, version 4 stayed on desktops longer than any other iTunes release, gaining a slew of new features before retiring to digital graveyard: iMix, Party Shuffle, Apple Lossless, Podcasting, AirTunes, iPod photo and shuffle, and the European and Asian Music Stores all made their debuts under the iTunes 4 umbrella. Half a billion songs and 10 updates later, Apple had established itself as the undisputed king of the digital music domain.