What a difference 35 days make. At an unexpected "One More Thing" event in early October, Steve kicked iTunes 5 to the curb and rolled out the red carpet for the next generation of the digital jukebox. Arriving in tow with new iMacs and video iPods, iTunes 6 brought serious changes to the store, adding online gift options, customer reviews, "Just For You" recommendations and some 2,000 music videos and Pixar shorts, all priced at $1.99 and formatted for new iPod’s 2.5-inch color screen.
But that wasn’t all. Never content to rest on his laurels, Steve rolled out TV show downloads with iTunes 6, priced at the same $1.99 as the far-shorter music videos. Just five Disney shows were available at launch--"Lost," "Desperate Housewives," "Night Stalker," "That's So Raven" and "The Suite Life" --but when more than a million videos were purchased inside of three weeks, it didn’t take long before other networks came knocking. Before the end of the year, NBC Universal had signed up, followed shortly by MTV, Showtime, Fox and CBS, and soon iTunes 6 had done for TV what iTunes 4 did for music, cramming more than 220 shows onto its shelves within 12 months.
iTunes 6’s TV Store didn’t make quite as much noise as the Music Store, but its 11-month tenure marked the start of an exciting time for Apple, as momentum began to build toward something huge on the horizon.
But that wasn’t all. Never content to rest on his laurels, Steve rolled out TV show downloads with iTunes 6, priced at the same $1.99 as the far-shorter music videos. Just five Disney shows were available at launch--"Lost," "Desperate Housewives," "Night Stalker," "That's So Raven" and "The Suite Life" --but when more than a million videos were purchased inside of three weeks, it didn’t take long before other networks came knocking. Before the end of the year, NBC Universal had signed up, followed shortly by MTV, Showtime, Fox and CBS, and soon iTunes 6 had done for TV what iTunes 4 did for music, cramming more than 220 shows onto its shelves within 12 months.
iTunes 6’s TV Store didn’t make quite as much noise as the Music Store, but its 11-month tenure marked the start of an exciting time for Apple, as momentum began to build toward something huge on the horizon.