pple's first attempt at integrating iTunes into a social network came in September of 2010. Dubbed "Ping," the network was meant as a sort of Facebook-mashed-with-iTunes offering that let users share what they were buying or listening to with friends. Users could also follow artist pages to get firsthand info from their favorite musicians, such as concert dates or other musings. With the release of iTunes 10, AirTunes officially became AirPlay, which Apple now uses to allow Macs and iOS devices to stream audio and video to AirPlay-compatible gadgets. iTunes Match also made its debutwith this release, letting users who had ripped (or *cough* pirated) MP3s pay a fee to "match" that music with songs on the iTunes Store. iTunes Match users could then download and play that music on a plethora of iOS devices, though some users feared Apple would keep track of the iTunes Match data and report music pirates to the authorities.