After racking up more than a million downloads in just a few short months, it quickly became clear that iTunes was every bit as revolutionary as Apple hoped. What all those users didn't know, however, was that the music player was merely the first part of a strategy that would redefine the company as more than a Mac maker. in October 2001, Steve Jobs showed us the next piece of Apple's digital hub in the form of an oddly named, undeniably sexy hand-held device. Built exclusively to leverage the popularity of Apple's music app, iPod came bundled with a brand-new version of iTunes that allowed it to seamlessly integrate with the songs and playlists stored on our Macs.
Along with a considerable ratcheting of burn time, Apple also added "the three most requested features" into iTunes 2: MP3 CD burning, a 10-band equalizer and cross fading. A holdover from SoundJam, iTunes’ overdue equalizer came preloaded with more than 20 presets and brought robust, receiver-style tweaking to the desktop. The new crossfader eliminated the annoying gaps between songs and paved the way for a new generation of laptop DJs, and a sound enhancer appealed to audiophiles by adding depth and richness to tracks.
But the real reason for iTunes 2 was iPod support, offering an unparalleled experience that transferred a few days’ worth of music from your Mac to your pocket in just about 10 minutes.
Along with a considerable ratcheting of burn time, Apple also added "the three most requested features" into iTunes 2: MP3 CD burning, a 10-band equalizer and cross fading. A holdover from SoundJam, iTunes’ overdue equalizer came preloaded with more than 20 presets and brought robust, receiver-style tweaking to the desktop. The new crossfader eliminated the annoying gaps between songs and paved the way for a new generation of laptop DJs, and a sound enhancer appealed to audiophiles by adding depth and richness to tracks.
But the real reason for iTunes 2 was iPod support, offering an unparalleled experience that transferred a few days’ worth of music from your Mac to your pocket in just about 10 minutes.